Facebook has taken the unusual step of shutting down ads for an
entire nation.
The social network said it has turned off ads in Thailand
following the death of the country's deeply revered king. It's the first time
Facebook has imposed an ad blackout for a whole country.
King Bhumibol Adulyadej's 70-year reign came to an end on Thursday
when he died at the age of 88. Facebook (FB, Tech30) said in a post that
removing ads is "a cultural custom" during the mourning period.
It admitted that it doesn't yet know how long Thailand will be
mourning the king, whose unifying appeal stretched across Thai society.
cnn
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